Title | Martine Makes a Comeback With the Belgian Alzheimer League |
Agency | Publicis Brussels |
Campaign | Martine Makes a Comeback With the Belgian Alzheimer League |
Advertiser | Alzheimer Liga |
Brand | Alzheimer Liga |
Date of First Broadcast/Publication | 2019 / 9 |
Business Sector | Disease Awareness, Support Groups & Associations |
Story | Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book. Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients |
Media Type | |
Art Director | Daniel van den Broucke |
Creative Director | Willem De Wachter |
Creative Director | Kwint De Meyer |