| Title | Martine Makes a Comeback With the Belgian Alzheimer League 1 |
| Agency | Publicis Brussels |
| Campaign | Martine Makes a Comeback With the Belgian Alzheimer League |
| Advertiser | Alzheimer Liga |
| Brand | Alzheimer Liga |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book. Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients |
| Media Type | Television & Cinema |
| Length | |
| Art Director | Daniel van den Broucke |
| Creative Director | Willem De Wachter |
| Creative Director | Kwint De Meyer |
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