Title | Black Satin |
Agency | Vandekerckhove & Devos |
Campaign | Black Satin |
Advertiser | Anker Bedding |
Brand | Magnitude |
Posted | January 2007 |
Product | Luxury Bedding |
Business Sector | Home Appliances, Furniture & Gardening |
Tagline | Luxury bedding |
Story | Magnitude Luxury Bedding allows high-end clients to create and customize their own personal dreambed |
Philosophy | come up with a striking visual and create a proper visual territory |
Problem | launch the brand name and position the brand |
Result | very enthousiast dealer network ready to participate in further media costs |
Media Type | Magazine |
Market | Belgium, Netherlands |
Account Executive | Nicolas De Winter |
Copywriter | Frederik Dewispelaere |
Creative Director | Frederik Dewispelaere |
Photographer | Christophe Gilbert |
Art Director | Gino Keymeulen |