Christophe Gilbert
Sound Engineer at McCann London
Brussels, Belgium
TitleBlack Satin
Agency
Campaign Black Satin
Advertiser Anker Bedding
Brand Magnitude
PostedJanuary 2007
Product Luxury Bedding
Business Sector Home Appliances, Furniture & Gardening
Tagline Luxury bedding
Story Magnitude Luxury Bedding allows high-end clients to create and customize their own personal dreambed
Philosophy come up with a striking visual and create a proper visual territory
Problem launch the brand name and position the brand
Result very enthousiast dealer network ready to participate in further media costs
Media Type Magazine
Market Belgium, Netherlands
Account Executive
Copywriter
Creative Director
Photographer
Art Director

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