The National Lottery - "The Wake-up call from Hamar"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

4681

Title	The Wake-up call from Hamar
Agency	Try Reklamebyrå
Campaign	The Wake-up call from Hamar
Advertiser	Norsk Tipping
Brand	The National Lottery
Posted	November 2019
Business Sector	Media, Publishing & Production
Story	Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot.
Problem	The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.
Media Type	Case Study
Copywriter	Jonas Grønnern
Art Director	Lars Kristian Harveg
Developer	Magnus Bergman
Web designer	Christopher Køltzow
Art Director	Sebastian Rasch
Copywriter	Mads Krogh
Account Supervisor	Lars Mitlid
Account Manager	Cecilie Thue
Digital Producer	Cecilie Fasbender
Designer	Inge Fosseie
Digital Design	Thomas Fuglem
Editor	Kyril Dementiev
After Effects	Kyril Dementiev
Sound Designer	Kim Jensen
Producer	Beate Tangre