| Title | Influencer/Oldfluencer |
| Agency | Try Reklamebyrå |
| Campaign | Influencer/Oldfluencer |
| Advertiser | Nortura |
| Brand | Joika reindeer meatballs |
| Posted | December 2020 |
| Business Sector | Food |
| Story | Because of it's reasonable price and long shelf life, buyers of Joika are mainly from two groups of people: Senior citizens and students.To mark our new generation of more environmentally friendly packaging and Joikas 60 year anniversary, we decided to unite these two highly different agegroups into one creative platform, to signal that - despite the age gap - they have more in common than they think.Seeing as most trends and fashion today are mererly spin-offs from the generation before us, we make the suggestion that our senior citizens are societys original inluencers. |
| Problem | Joika is a very distinct, traditional Norwegian dinner product, a type of meatball made from reindeer meat, and packaged in a way that gives them very long shelf life. |
| Media Type | Web Film |
| Copywriter | Kenneth Lamond Johansen |
| Art Director | Even Moseng |
| Account Director | Helge Gjertveit |
| Project Manager | Cecilie Thue |
| Project Manager | Dennis Magnus-Andresen |
| Project Manager | Tommy Lübeck |
| Production Company | FUS |
| Director | Morten Borgestad |
| Production Company Producer | Glenn Huth Mæland |
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