O2 - "Oh You People - Vinyl Edition"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Germany

5736

Title	Oh You People - Vinyl Edition
Agency	Accenture Song (formerly Kolle Rebbe)
Campaign	Oh You People - Vinyl Edition
Advertiser	O2 - Telefónica Germany Gmbh & Co.
Brand	O2
Date of First Broadcast/Publication	2016 / 10
Business Sector	Telecommunications Services
Story	o2 collaborated with artist duo “Naughty North” on a limited edition record. The covers of the series, comprising 3x400 records, were photographed by artist Antoine Geiger and directly present social isolation behind mobile screens. The images depict people growing isolated in front of their displays, as if they were “losing their identities in the non-place of technology” (Geiger). The 3-vinyl set was used for a nationwide club promotion and distributed to existing and potential new customers.
Media Type	Packaging, Branding & Design
Agency	Korefe
Head of Brand Communications	Monika Zeier
Brand Communications Director	Stephanie Schug
Brand Communications Director	Nikolaus Lemli
Head of Design	Christian Doering
Graphic Designer	Karolin Berndt
Account Supervisor	Marina Ziegler
Agency Producer	Christopher Tychsen
Production Manager	Martin Luhe
Art Buyer	Katrin Grun
Designer	Christian Doering
Creative Director	Christian Rentschler
Creative Director	Tim Esser
Executive Creative Director	Sascha Hanke
Photographer	Antoine Geiger
Artist	Naughty North