Andrew Linsk
Executive Producer at PSYOP
New York, United States
TitleHurdler
Agency
Campaign Magic
Advertiser Hayward Magic
Brand Hayward Stadium
Date of First Broadcast/Publication 2021 / 6
Business Sector Culture, Leisure & Sport
Story The film takes place during a hurdling competition at the famed Hayward Stadium with a focus on one ace hurdler as he puts on a gutsy performance while being cheered on, making 'Hayward Magic' come to life. As the audience watches on, they see him passing the iconic Hayward Field tower, unable to stop, as the spot follows the hurdler through the four seasons. In the process, he overcomes everything in his way. Released to inspire a new generation of Track & Field stars, the project was produced in only a handful of weeks and created with 24 frames per second – a rare feat in stop-motion animation - resulting in a precise reproduction of the distinctive techniques and movements of high-level hurdling.
Media Type Web Film
Length
Production
Production
Animation/3D
Director
Executive Producer
Producer
Producer
Animation/3D
Director of Photography (DOP)
Client Hayward Magic
Agency Wieden+Kennedy
Production Psyop & WIZZ
Animation WIZZ
Director Victor Haegelin
Executive Producer Andrew Linsk
Sr Producer Michael Neithardt
Sr Producer (Wizz) Amanda Stubbs
Animator Julien Jourdain
DOP Jeremy Lesquenner
Set design team Géraldine Stivet, Bertrand Leclerc, Tifenn Danion, Kenza Mekiri

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