Title Shades of Blue
Agency
MullenLowe Los Angeles
Campaign
Shades of Blue
Advertiser
AB Inbev
Brand
Corona
Date of First Broadcast/Publication
2022 / 3
Business Sector Beers, Ciders, Lagers
Tagline La Vida Mas Fina Story Committed to showing up in more places where drinkers are, this is the first time Corona has focused on sports within its "La Vida Más Fina" master brand campaign. It features WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, and Christian Laettner. The premise is that free from the stress, the rivalries, and the numbers, past and present basketball legends come together at the Corona Beach bar for some banter and small talk.
Media Type
Television
Length 30 seconds
Executive Creative Director
Carlos Alija
Executive Creative Director
Laura Sampedro
Managing Director
Javier Passerieu
Creative Director
Dave Estrada
Creative Director
Jonathan Graham
ACD, Writer
Ricky Johanet
ACD, Writer
Scott Stevens
ACD, Art Director
Jordan Sparrow
ACD, Art Director
Manu Gregori
Creative Director, Social
Patrick Simkins
ACD, Writers, Social
Horacio Sormani
ACD, Art Director, Social
Bruno (Coky) Franchino
Project Manager
Jade Whitford
Head of Integrated Production
Kate Hildebrant
Senior Producer
Whitney Husnik
Producer
Chris Webb
Director of Business Affairs
Davina Turnbull
Business Affairs Manager
Valerie Neibel
Head of Strategy
Mollie Partesotti
Group Strategy Director
Anna Vlajkovic
Group Strategy Director, Social
Sam Schaitberger
Senior Brand Strategist
Sheida Karami
Senior Brand Strategist
Ryan Hagen
Social Strategist
Terrence Lewis
Community Manager
Cori Vasquez
Group Account Director
David McKenzie
Account Director
Caroline Hanley
Account Director
Brad Ure
Account Supervisor
Lane Davis
Account Executive
Izze Minzer
Director of PR
Erica Samadani
Group Account Director
Kayla Gorski
Account Director
Francisco Aguirre
Production Company
Caviar London
Director
Neal Brennan
Executive Producer
Tova Dann
Line Producer
Eugene Sapp
DP
Jo Willems
Production Service Company
Latitude 18
Executive Producer
Gerry Rivera
Executive Producer
Santos Rivera Montero
Line Producer
Lauri Vega
Editorial
Hutch Co
Editor
Jim Hutchins
Editor
Patrick O'Leary
Assistant Editor
Austin Hickman-Fain
Assistant Editor
Andrew Oleck
Assistant Editor
Jimmy Hutchins
Post Producer
Jane Hutchins
Special Effects / VFX
The Mill
VFX Supervisor
Siro Valente
VFX Producer
Lauren Yianilos
Executive Producer
Anastasia Von Rahl
Audio
Lime Studios
Sound Design/Mixer
Zac Fisher
Assistant Mixer
Michael Baran
Producer
Susie Boyajan