| Title | The Mad Dash Home |
| Agency | Rothco, part of Accenture Song |
| Campaign | The Mad Dash Home |
| Advertiser | Dublin Bus |
| Brand | Dublin Bus |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Public Transport, Mass Transit |
| Story | Mischievously likeable son Baz gives his long suffering 70-year-old mother a shock by arranging for a rally car to take them across the city. Not up for being thrown around in the fast vehicle, she opts to take the bus instead, only to be challenged to a mad dash home. Whilst a frustrated Baz struggles with the heavy Dublin traffic, Nancy’s progress is aided and abetted by a tightly co-ordinated team at Dublin Bus Central Control. |
| Media Type | Web Film |
| Length | |
| Agency Producer | Jessica Derby |
| Agency Producer | Stevi Russell |
| Art Director | Shay Madden |
| Copywriter | John McMahon |
| Account Director | Sarah McGann |
| Account Manager | Eimear Dennis |
| Strategist | Casey Smith |
| Digital Strategy | Kathleen Healy |
| Production Company | Brown Bread |
| Director | Barry Egan |
| Production Company Producer | Lori Nardone |
| Post Production | Egg Productions |
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