| Philosophy | From reducing our CO2 emissions to contributing to a more sustainable society, there’s plenty to love about electric vehicles. But, with game-changing innovation, there’s always so much more we can achieve. As one of the world’s most innovative companies, BASF develops solutions that address the planet’s biggest challenges and enhance our everyday lives. A leading producer of energy vehicle (EV) battery materials, BASF is innovating new technologies for battery recycling, improved reach, better charging times, as well as researching alternative materials for next generation batteries. Looking to engage the world with BASF and highlight the company’s passion for sustainable innovation, Rothco, part of Accenture Interactive, has created a campaign that showcases all there is to love about e-mobility. Through a series of real life - and wonderfully human - stories, the global ‘We Love EVs’ campaign introduces audiences to some of the world’s most passionate electric vehicle fans. It shows how BASF’s battery materials team is working to address climate change and conserve natural resources, from sourcing through production to recycling. Rothco, part of Accenture Interactive, worked with production company Nice Shirt and director Matt Houghton to craft three hero films that focus on the importance of collaboration, cooperation, and human connection, whilst simultaneously showcasing BASF’s mission to make electric battery materials for EVs even more sustainable and effective. The first film tells the story of racing driver Hernan Bradas, who is carrying on his father’s legacy by building a fully electric racing car named the ‘eBaquet’ - the first of its kind. The second follows husband and wife team, Steve and Audrey Clunn who, since 1996, have worked to make a difference in the world by converting cars and pick-up trucks to electric vehicles. The third and final film follows father Lao Qian as he looks to reconnect with his son Xiao through a 2000km road trip across Tibet in his electric car. In addition to the three films, the campaign also tells the stories of people dedicated to their work in battery materials at BASF. All the stories will be hosted on the BASF campaign website. The global, digital-only campaign is now live in nine languages across the US, China, and 12 European countries. All content directs audiences to the “We Love EVs” website, allowing readers to find out more about BASF’s innovation and work in the area of e-mobility. |