Himaya - "Break The Silence - Camouflage"

H&C Leo Burnett Beirut

H&C Leo Burnett Beirut Beirut, Lebanon

7384

This ad is part of the ACT Responsible Collection

Brand: Himaya
Country: Lebanon

Advertiser: Himaya

Title	Break The Silence - Camouflage
Agency	H&C Leo Burnett Beirut
Campaign	Break The Silence - Repetition
Advertiser	Himaya
Brand	Himaya
Posted	April 2012
Business Sector	Anti-Domestic Violence, Sexual Abuse
Story	Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, yet no one dares to talk about it. Abuse often happens within a family and is never reported, as it threatens the family’s reputation and pride. The TVC portrays predators hidden in places we usually think are safe. The predator is always at an alarming distance from the child in the scene, and is only visible from certain angles and lighting.
Story (original language)	1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.
Problem	1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening.
Media Type	Television & Cinema
Production Company	Intaj Film Production
Chief Creative Officer	Bechara Mouzannar
Regional Executive Creative Director	Malek Ghorayeb
Creative Director	Areej Mahmoud
Copywriter	Salem Habbous
Copywriter	Tania Saleh
Art Director	Charbel Sawane
Art Director	Krystel Hoche
Art Director	Marya Ghazzaoui
Deputy Managing Director	Nada Abi Saleh
Communication Executive	Michel Haddad
Media Manager	Line Abou Nasr
Producer	Danielle Moussali
Cinematographer	Renaud Philipps
Editing Company	VTR Beirut
Cameraman	Nicholas Khoury
Music: Artist/Title	Jade Souaid
Music: Artist/Title	Fady Tabbal
Sound Design/Arrangement	Jade Souaid
Sound Design/Arrangement	Fady Tabbal