Dubai-based marketing agency ‿ and us Dubai has produced a special cookbook for Deliveroo UAE, the renowned online food delivery company. Titled “One-Star Cookbook”, this beautifully crafted book features plenty of dishes inspired by real online one-star reviews of delivery disasters. This is “the book of dishes you won’t get with Deliveroo,” asserts the brand on the back cover of the book. The tone is set. The book contains 36 unique creations made from real delivery mishaps – reinforcing how important an ingredient the delivery is for any dish. Each dish is designed to act as a vivid reminder of what Deliveroo works tirelessly to avoid – and what drives them to constantly keep improving their customer offering.
Philosophy
Dubai-based marketing agency ‿ and us Dubai has produced a special cookbook for Deliveroo UAE, the renowned online food delivery company. Titled “One-Star Cookbook”, this beautifully crafted book features plenty of dishes inspired by real online one-star reviews of delivery disasters. This is “the book of dishes you won’t get with Deliveroo,” asserts the brand on the back cover of the book. The tone is set. The book contains 36 unique creations made from real delivery mishaps – reinforcing how important an ingredient the delivery is for any dish. Each dish is designed to act as a vivid reminder of what Deliveroo works tirelessly to avoid – and what drives them to constantly keep improving their customer offering.
Problem
“The insight is clear -- when it comes to food delivery, the simple fact is that no matter how good the restaurant, chef, or ingredients — a dish is only as good as how it is delivered. If a dish is messed up in delivery, it’s ruined. It made us think that the delivery itself is a crucial part of the recipe,” said Jamie Kennaway, Executive Creative Director at ‿ and us.
