| Title | Super Star Signal |
| Agency | ‿ and us |
| Campaign | Super Star Signal |
| Advertiser | Hardee's Restaurants |
| Brand | Hardee's |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Using ex Nasa employees, Hardee’s then built a space program grade antenna on top of a Hardee’s Restaurant in an undisclosed location in the middle east to send these signals. Modelled on the famous Aricebo message sent 50 years ago to our nearest star in the Milky Way by the legendary Carl Sagan, the Super Star signal message is formed as binary code, which forms a simple shapes that any species without a specific language can understand — in this case shapes for the burger ingredients and DNA, how to make it, and eat it. 01010011 01110101 01110000 01100101 01110010 00100000 01010011 01110100 01100001 01110010 00100000 01010011 01101001 01100111 01101110 01100001 01101100 00100000 01000010 01110101 01110010 01100111 01100101 01110010 00100000 01101000 01100001 01101101 01100010 01110101 01110010 01100111 01100101 01110010 00100000 01100010 01110101 01101110 00100000 01100011 01101000 01100101 01100101 01110011 01100101 00100000 01101100 01100101 01110100 01110100 01110101 01100011 01100101 00100000 01110100 01101111 01101101 01100001 01110100 01101111 00100000 01110011 01100001 01110101 01100011 01100101 00100000 01100010 01110101 01110010 01100111 01100101 01110010 00100000 01110000 01100001 01110100 01110100 01111001 00100000 01101111 01101110 01101001 01101111 01101110 00100000 01110000 01101001 01100011 01101011 01101100 01100101 00100000 01101000 01100001 01101101 01100010 01110101 01110010 01100111 01100101 01110010 00100000 01100010 01110101 01101110 |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Hussein Kandil |
| Advertising Manager | Justin Hunter |
| Chief Creative Officer | Fadi Yaish |
| Executive Creative Director | Jamie Kennaway |
| Executive Creative Tech Director | Diogo Borges |
| Brand Director | Lama Halimeh |
| Senior Art Director | Vinicius Zumpano |
| Creative Director | Hugo Lucas |
| Creative Technologist | Nishigandha Dalvi |
| Head of production | Serra Chehade |
| Producer | Nadim Khoury |
| Production Company | Blackbox |
| Production Company | Jack the Maker |
| Production Company | No One |
| Production Company | Big Kahuna Films |