| Title | Irresistibly pointless trueview ads |
| Agency | Åkestam Holst /NoA |
| Campaign | Irresistibly pointless trueview ads |
| Advertiser | IKEA |
| Brand | Ikea furniture |
| Posted | June 2018 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | With the concept Where Life Happens, Ikea shows that it understands people's real lives. And in real life, people skip YouTube ads. Most brands pray that people will watch them. Ikea did the opposite. The actors in these ads actually beg viewers to skip the boring content. And to rub it in the ads are over five minutes long. The results were astonishing. People watched the ads for over 3 minutes, way above industry average, and 39% stayed through the whole thing. |
| Media Type | Digital |
| Length | |
| Creative Director | Magnus Jakobsson |
| Copywriter | Mark Ardelius |
| Art Director | Jesper Holst |
| Production Company | Bacon |
| Director | Martin Werner |
| Production Company Producer | Richard Bjorlin |
| Agency Producer | Leila Widgren |
| Graphic Designer | Anna Forsberg |
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