Apotek Hjärtat - "A Hard Pill To Swallow"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Sweden

Awards

5061

This ad is part of the ACT Responsible Collection

Brand: Apotek Hjärtat
Country: Sweden

Advertiser: Apotek Hjärtat

Title	A Hard Pill To Swallow
Agency	Åkestam Holst /NoA
Campaign	A Hard Pill To Swallow
Advertiser	Apotek Hjärtat
Brand	Apotek Hjärtat
Date of First Broadcast/Publication	2019 / 11
Business Sector	Drugstores, Specialty Stores
Tagline	It's time to question how our medicine is manufactured
Story	“With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below."
Media Type	Digital
Length	96 seconds
Production Company	Bkry Noa
Production Company	Bold (Noa)
Art Director	Martin Noreby
Art Director	Joakim Khoury
Art Director	Michal Sitkiewicz
Copywriter	Simon Lublin
Copywriter	Rickard Beskow
Designer	Anna Forsberg
Editor	Nisse Axman
Editor	Eskil Lundberg
Production Company Producer	Henrik Adenskog
Production Company Producer	Sarah Frey
Production Company Producer	Alex Picha
Chief Creative Officer	Magnus Jakobsson
Photo Editor	Olov Öqvist
Programmer	Kalle Peterz
Account Manager	Linda Bryttmar
Account Manager	Lina Engler
Account Manager	Jennie Strinnhed