| Title | Nando's Peri Thread Book |
| Agency | MullenLowe South Africa |
| Campaign | Nando's Peri Thread Book |
| Advertiser | Nando's |
| Brand | Nando's South Africa |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | The Solution and Cultural Context We created the PERi-book. The book tells the story of PERi-PERi and its evolution into a new innovation. A thread not only infused and coloured with this remarkable spice, but also with the powerful symbolism behind it. From the first page to the last, each artwork in the book was interwcven with actual PERi-thread, turning flat illustrations into three-dimensional patterns connected by this unique thread throughout the entire book. |
| Problem | Fast casual restaurant Nando's is most famous for its flame-grilled Portuguese chicken, and the heart and soul of the brand is its unique PERi-PERi (chilli) spice. To add to making PERi-PERi part of every store and employee's life, Nando's invented PERi-thread. A unique cotton yarn infused and coloured with actual PERi-PERi spice. As a symbol of the spice that binds everyone in Nando's together, it is used on Nando's merchandising, including their shirts, jeans and uniforms. We were briefed to announce this innovation to key management, shareholders and the franchisees in an innovative way and to encourage uptake and purchasing of the merchandising and clothing. |
| Media Type | Packaging, Branding & Design |
| Creative Director | Joanina Pastoll |
| Copywriter | Famous Copy |
| Illustrator | Janine Rech |
| Designer | Seres Olivier |
| Creative Team | Adrian Smallpeice |
| Creative Team | Jeanie La Grange |
| Executive Creative Director | Kirk Gainsford |
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