Title | Bathtub |
Title (original language) | Baignoire |
Agency | Leo Burnett Paris |
Campaign | Microgrill Launch - Charal |
Advertiser | Charal |
Brand | Charal |
Date of First Broadcast/Publication | 2009 / 11 |
Product | Microgrill |
Business Sector | Food |
Philosophy (original language) | Le principal objectif de la campaign est de lever l'a priori négatif sur ce mode de cuisson et de donner aux consommateurs l'envie et les moyens d'essayer Microgrill de Charal. |
Problem (original language) | Charal continue d'innover en lançant sa pièce de boeuf à cuire au micro-ondes. |
Media Type | Outdoor/Out of Home |
Market | France |
Advertising Manager | Guy Lepel Cointet |
Advertising Manager | Caroline Trocherie |
Account Manager | Lionel Cassou |
Account Manager | Michaël Parente |
Creative Director | Stephan Ferens |
Art Director | Eric Esculier |
Copywriter | Eric Esculier |
Art Director | stephane santana |
Copywriter | stephane santana |
Art Buyer | Claire Sougy |
Art Buyer | Mélina Audoux |
Photographer | Digitline |