Hennessy - "150 Years (Gehry)"

DDB Paris

DDB Paris PARIS, France

4159

Title	150 Years (Gehry)
Agency	DDB Paris
Campaign	150 years
Advertiser	LVMH Moët Hennessy - Louis Vuitton S.A.
Brand	Hennessy
Date of First Broadcast/Publication	2020 / 10
Business Sector	Spirits, Fortified Wines
Philosophy	This year, Hennessy X.O. celebrates its 150th anniversary. To honour this legacy Hennessy has collaborated with DDB° Paris to create a unique campaign that evokes the viewer’s senses in a hypnotic fashion. With its intricate textures and rich colours, the visual brings to life the complexity of the French amber liquid. The organic shapes, floating around the iconic Hennessy bottle, allow us to represent an unravelling of flavours which evolve on the palate and create a mind-blowing tasting experience. Created in collaboration with CGI artists from the studio Mikros, the campaign premiered digitally in March and shall be a part of global travel retail media plan starting in October. With this intriguing work and its curious ASMR quality, DDB° manages to reinvent a 150-year-old story. The Odyssey has just begun.
Media Type	Digital Billboard/Poster
Length	15 seconds
Executive Creative Director	Alexander Kalchev
Creative Director	Pierre Mathonat
Creative Director	Alexis Benbehe
Art Director	Ondine Simon
Production Company Producer	Justine Bruneau
Account Director	Emilie Van Den Berghe
Account Director	Petya Borisova
Account Director	Floriane Portaspana
Production Company	The Mill Paris