| Title | Son |
| Agency | Leo Burnett Tailor Made |
| Campaign | Cartoons |
| Advertiser | Associação Brasileira de Transplante de Órgãos |
| Brand | ABTO |
| Posted | June 2021 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | ABTO is a nonprofit organisation that, among other initiatives, promotes organ donations. In Brazil, a deceased person’s family members make the final decision about organ donation. |
| Media Type | Newspaper |
| Advertising Manager | José Huygens Parente Garcia |
| Chief Creative Officer | Marcelo Reis |
| Creative Vice President | Pedro Prado |
| General Creative Director | Pedro Utzeri |
| Creative Director | Alessandra Sadock |
| Creative Director | Bruno Tozzini |
| Copywriter | Dudu Barcelos |
| Art Director | Andre Fukumoto |
| Illustrator | Sarah Kamada |
| Illustrator | Bianca Lontro |
| Integrated Production Director | Maria Fernanda Moura |
| Head of Client Services | Fabio Brito |
| Senior Account Director | Karol Alberti |
| Account Director | Katia Simonato |
| Account Executive | Bruna Rocha |
| Media Vice President | Andrea Hirata |
| Head of Strategic Planning | Tiago Lara |
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