| Title | Smartboat |
| Brief | It´s summer and again we meet the |
| Agency | Try Reklamebyrå |
| Campaign | Smartboat |
| Advertiser | Rema 1000 |
| Brand | REMA 1000 supermarket |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | Keep it simple |
| Story | It´s summer and again we meet the "Smart home guy". This time he is out with his smart boat – voice controlled, of course. What could possibly go wrong? |
| Philosophy | REMA 1000 is a Norwegian supermarket chain. For many years they have ran their marketing concept: "Keep it simple" witch is also their philosophy. |
| Problem | How to make a sequal that feels fresh? |
| Result | Let the main character move out of the Smart home and into his Smart boat. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Øystein Halvorsen |
| Creative Director | Karin Lund |
| Director | Andreas J. Riiser |
| Production Company | Bacon OSL |
| Copywriter | Øystein Halvorsen |
| Project Manager | Cathrine Wennersten |
| Producer | Ola N Berg |
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