| Title | Drive Like a Woman |
| Agency | Anorak Oslo |
| Campaign | Drive Like a Woman |
| Advertiser | Gjensidige Insurance |
| Brand | Gjensidige Insurance |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | To this day, to ’drive like a woman’ is the go-to insult used on Norwegian roads.The spot is narrated by mechanics – a group of people the audience typically have preconceptions about as not being very progressive. The audiences own prejudice is used against them as it’s revealed who they are talking about. They are in fact not mansplaining, but confirming what statistics and their own experience tells us is the truth: female drivers are the safest drivers on the road.This is not only a message about road safety from a car insurance company. It is also a message that aims to change derogatory attitude towards female drivers. |
| Philosophy | Older men in a repair shop telling younger men how to drive could very well be a setup for a bit of toxic masculinity. However, in this new spot for Norwegian insurance company Gjensidige, director Andreas Risser plays around with our expectations to deliver some facts about how female drivers are statistically safer on the road than male drivers. |
| Media Type | Television |
| Length | |
| Production Company | Bacon OSL |
| Director | Andreas J. Riiser |
| Executive Producer | Magne Lyngner |
| Producer | Rebekka Rognøy |
| Production Manager | Shona Ringdalen MacDonald |
| Production Coordinator | Karen Sollihaug |
| Prod Ass. + location | FTE Locations |
| Production Assistant | Jesper Lyngner |
| Director of Photography (DOP) | Peter Riis |
| 1st AC | Endre Eken Torp |
| 2nd AC | Robin Ottersen |
| DIT | Emanuel Kambo |
| Grip | Bo Lundgreen |
| Grip Assistant | Marek Havel |
| Production Designer | Kristian Lahn Vestby |
| Props Master | Marius Eymundson |
| Props Assistant | Hzirvan Mohammed Ali |
| Wardrobe / Stylist | Maxine Bluystad-Collins |
| Lysmester | Olav Haddeland |
| Light Assistant | Anders Ødegaard |
| Light Assistant | Kristian Holten |
| Light Assistant | Lene Vaagland |
| Lyd | Vegard Soldal |
| Post-production Producer | Kaja Fiksdal |
| VFX Artist | Ola Jacob Nestande |
| Post Production Coordinator | Markus Tangre |
| Colorist | Julien Alary |
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