Title | Brian Urlacher |
Agency | Wieden + Kennedy |
Campaign | Swagger - Old Spice |
Advertiser | Procter & Gamble |
Brand | Old Spice |
Posted | September 2008 |
Product | Swagger |
Business Sector | Deodorants |
Story | Experience the magical transformative powers of Old Spice Swagger. |
Problem | With Swagger, how can Old Spice own modern male confidence? |
Media Type | |
Creative Director | Mark Fitzloff |
Copywriter | Michael Illick |
Art Director | Eric Baldwin |
Account Executive | Jessica Monsey |
Account Executive | Scott Phillips |
Executive Creative Director | Mark Fitzloff |
Executive Creative Director | Susan Hoffman |
Art Buyer | Heather Smith Harvey |
Project Manager | Jane Monaghan |
Photographer | Danielle Levitt |
Retoucher | Wieden + Kennedy |
Actor / Celebrity | Brian Urlacher |