Boris Jeanne
Produtor de som at Prodigious
Paris, France
TitleRush (French)
Title (original language)La charge héroïque
Agency
Campaign Orange Service: Satisfied when You are
Advertiser Orange
Brand Orange
Date of First Broadcast/Publication
Tagline Orange Service: Satisfied when You are
Tagline (original language) Le service Orange : satisfait quand vous l’êtes
Story

The film provides a symbolic and spectacular picture of the service provided through every action, even the most mundane ones, carried out by Orange men and women.
In an unexpected and surprising visual trick, the communal, positive energy of a group changes into a successful download bar, which fills the screen of a smartphone... to the immense satisfaction of the young man using it.

Story (original language) <p>Le film spectaculaire met en scène des milliers d’hommes et de femmes. Ils s’échauffent, se préparent. Un signal de départ retentit, et nous les voyons s’élancer tous ensemble dans la même direction dans un grand élan collectif et positif.<br />De manière symbolique et inattendue, cette foule humaine se transforme progressivement en une barre de téléchargement que nous retrouvons dans l’écran d’un smartphone. Nous comprenons alors que la symbolique de la barre incarne en réalité la force collective des hommes et des femmes d’Orange : ils se mobilisent avec enthousiasme pour chaque service rendu à leurs clients afin que ceux-ci profitent pleinement de la vie digitale.<span> <br /></span></p>
Media Type Television
Soundtrack Les Brahms m’en tombent
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Copywriter
Art Director
Art Director
Account Manager
Account Manager
Account Manager
Account Manager
Director
Production Company
Producer
Post Production
Audio Post Production
Audio Post Production
Music Composer
Agency Producer
Agency Producer

People related to this work

Related Ads

Trending

Get your Talent Profile
for free and Become a Member of AdForum

Get Started