Title | Heater |
Agency | DDB Berlin |
Campaign | The Recycling Campaign - Volkswagen |
Advertiser | Volkswagen |
Brand | Volkswagen |
Posted | May 2008 |
Product | Volkswagen Recycling |
Business Sector | Automotive |
Tagline | The Polo. 95% Recyclable |
Story | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
Philosophy | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
Media Type | |
Market | Germany |
Graphic Designer | Jussi Jääskeläinen |
Photographer | Matthias Koslik |
Account Executive | Silke Lagodny |
Account Director | Cathleen Losch |
Graphic Designer | Olivia Nowak |
Executive Creative Director | Bert Peulecke |
Executive Creative Director | Stefan Schulte |
Art Director | Tim Stübane |
Copywriter | Birgit van den Valentyn |