Title | The Fake Sounds Live Promotion |
Agency | DDB Berlin |
Campaign | The Fake Sounds Live Promotion |
Advertiser | Volkswagen |
Brand | Volkswagen |
Posted | October 2008 |
Product | Volkswagen Service |
Business Sector | Automotive Accessories & Services |
Tagline | Better choose Volkswagen genuine parts |
Tagline (original language) | Besser Volkswagen Original teile |
Story (original language) | The decision for cheap spares instead of Volkswagen Original parts, considerably decreases the worth of your Volkswagen. Because the difference in quality unfortunately doesn't show right away, we made it hearable. We put Volkswagen cars giving out absurd driving noises onto the streets of Germany's major cities. |
Media Type | Outdoor/Out of Home |
Length | |
Market | Germany |
Creative Director | Stefan Schulte |
Creative Director | Bert Peulecke |
Art Director | Tim Stübane |
Graphics | Jussi Jääskeläinen |
Copywriter | Birgit Van der Valentyn |
Chief Creative Officer | Amir Kassaei |