Dyslexia Scotland - "There's Nothing Comic About Dyslexia"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

Awards

1495

This ad is part of the ACT Responsible Collection

Brand: Dyslexia Scotland
Country: Germany

Advertiser: Dyslexia Scotland

Title	There's Nothing Comic About Dyslexia
Brief	Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics.
Agency	INNOCEAN Europe
Campaign	There's Nothing Comic About Dyslexia
Advertiser	Dyslexia Scotland
Brand	Dyslexia Scotland
Date of First Broadcast/Publication	2023
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	You’ve seen the memes, tweets, reels, and posts mocking Comic Sans and everyone who dares to use it. But did you know that Comic Sans actually helps people with dyslexia to read better? Yes, the most hated and despised font in the world actually has a superpower. So when our partners at Dyslexia Scotland asked for our help to raise awareness of the fact that 10% of the world’s population doesn’t have the right access to information, we knew just what to do. We threw Comic Sans at the world’s top designers and ran. And “why at them?”, you may ask. Well, designers are the ones who decide how things are presented. The problem is: they end up prioritising beautiful layouts over accessibility, and by doing so, fully exclude dyslexic people.
Media Type	Case Study
Length	123 seconds
Executive Creative Director	Ricardo Wolff
Art Supervisor	Maso Heck
Associate Creative Director	Anna Berlin
Associate Creative Director	Andrés Andrade
Designer	Elise Chastel
Designer	Paula Santos
Business Director	Mark Preston
Producer	Valeria Preisler-Vogel
Producer	Jan Vogel
Associate Creative Director	Marcelo Pignatari
Public Relations	Ellie Botwood
Design	Daniel Brokstad
Creative Director	Daniel Brokstad
Chief Creative Officer	Gabriel Mattar
Designer	Julia Sachse
Copywriter	Noha Fahmy
Creative Strategy	Odile Breffa
Photographer	Ragnar Schmuck
Designer	Nika Belskaia
Designer	János Hunor Vári
Chief Executive Officer (CEO)	Cathy Magee
Creative Lead	Katie Carmichael