Kia EV9 - "The Impossible Sunlight"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

7902

Brand: Kia EV9
Country: Germany

Advertiser: Kia Motors

Title	The Impossible Sunlight
Agency	INNOCEAN Europe
Campaign	The Impossible Sunlight
Advertiser	Kia Motors
Brand	Kia EV9
Date of First Broadcast/Publication	2024 / 2
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy	Kia’s EV9, with its ground-breaking design and technological advancement redefining standards for movement, has been inspired to move to even greater lengths and do the impossible - by bringing back the sun to Northern Europe during its darkest months. As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals’ energy levels, mental health, immune systems and sleep patterns. In response to these challenges, INNOCEAN Berlin and Kia developed "The Impossible Sunlight", an innovative art installation powered by the Kia EV9’s cutting-edge Vehicle-2-Load technology. “The Impossible Sunlight” is an art project created in collaboration with VOID, an experiential design studio based in Norway, known for its expertise in creating custom installations that blend digital features with real space elements such as architecture, sculpture, kinetics, audio, lights, and sensors. The circular structure stands at 7 metres high and emits approximately 200,000 lumens, mimicking the properties of natural sunlight, helping to bring back the sun’s positive benefits lost during the winter months. Once fully illuminated, the sun installation can be seen from several kilometres away. To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. A short film capturing the emotional reactions of individuals experiencing the installation, alongside the striking beauty of the Kia EV9, has also been produced as a testament to the project's impact.
Media Type	Case Study
Length	102 seconds
Soundtrack	Liquid Memoirs - Solace
Advertising Manager	David Hilbert
Advertising Manager	Benedict Abrahamsberg
Advertising Manager	Christiane Frisch
Advertising Manager	Jericho Dignadice
Advertising Manager	Ruxandra Iliescu
Chief Creative Officer	Gabriel Mattar
Executive Creative Director	Ricardo Wolff
Head of Account Management	Alessia Bellini
Creative Director	Jose Arnaldo
Creative Director	Sebastian Pattis
Art Director	Manuel Armenteros Parras
Copywriter	Giovanna Ribeiro Pereira
Copywriter	João Vaz
Editor & Motion Designer	Carlos Suárez
Account Manager	Travis Kim
Junior Account Manager	Nadia Esi Berchtenbreiter
Strategy Director	Jorn Ballentin
Strategic Planner	Odile Breffa
Social Media Lead	Benjamin Weih
Head of Production	Fabian Barz
Senior Producer	Michael Endres
Senior Producer Content	Hannes Andresen
Production Company	Tobi & Tron
Director	Tobias Becker
Director	Steffen Tron
Director of Photography (DOP)	Robert Wong
Director of Photography (DOP)	Norris Niman
Editor	Tobias Becker
Post-production Producer	Jasmin Scharf
Post Production	Steffen Tron
Sound	DaHouse
Photographer	João Vaz
Creator & Service Production Digital Creator	Norris Niman
Production Service Company	Film in Norway
Light Installation	Void AS