Amanda Feve

Amanda Feve

Partner, Chief Strategy Officer at Anomaly

Amsterdam, Netherlands
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My Latest Work

Partner, Chief Strategy Officer

Anomaly
December 2012 - Currently here (4 years)

Planner

Wieden + Kennedy
June 2010 - November 2012 (2 years 5 months)
Happily traded in a big title to join a small department where the work came first. Led strategy for Coca-Cola across the network, learning a lot about happiness and Brazilian football along the way, as one of the biggest projects that I worked on (starting in 2011?!) was the 2014 World Cup. In addition to Coca-Cola, I also led the strategy on new business wins Powerade and Intel, and made some (admittedly small and behind-the-scenes) contributions to P&G's brilliant 'Proud Sponsor of Moms' campaign. I was lucky enough to spend time in every office bar New Delhi and Tokyo, and in each I met amazing people doing amazing things. Also spent a lot of time on planes. Probably too much.

Positions

Planning Director

Bartle Bogle Hegarty
London, United Kingdom
January 2005 - May 2010 (5 years 4 months)
Our objective is effectiveness. Our strategy is creativity. I may have left BBH, but those words will stick with me always. Put theory into practice on Johnnie Walker, Barclaycard, Unilever, KFC, and Vodafone. Picked up a Bronze IPA award that helped BBH win IPA Effectiveness Agency of the Year (2008), and enjoyed it so much that I helped lead BBH to APG Strategy Agency of the Year (2009) and spearheaded all of the agency's 2010 IPA entries as well. Worked with and learned from a host of good and nice people.

Account Planner

JWT
2000 - 2006 (6 years)
I cut my teeth as a planner at JWT working on brands like Listerine, Domino's, Kleenex, Kellogg's, Tanqueray, Cîroc, J&B, and Tourism Ireland, among others. Working on global accounts from New York gave me a bit of Wanderlust, and I relocated in London at the end of 2003. I intended to stay for two years, but fell in love with London and ended up living there until 2010.

Associate

Bright Sun Consulting
July 1999 - July 2000 (1 year)

Account Planner

Wieden + Kennedy Amsterdam
Amsterdam, Netherlands

Education

BA, International Relations

Brown University
1995 - 1999 (4 years)

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