AXA - "Sustainability"

Publicis Conseil

Publicis Conseil Paris, France

377

This ad is part of the ACT Responsible Collection

Brand: AXA
Country: France

Advertiser: AXA

Title	Sustainability
Agency	Publicis Conseil
Campaign	Even goodwill needs a little help
Advertiser	AXA
Brand	AXA
Date of First Broadcast/Publication	2024 / 2
Business Sector	Banking, Finance, Law & Insurance
Story	AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra.
Media Type	Television
Length	86 seconds
Chief Creative Officer	Marco Venturelli
Chief Executive Officer (CEO)	Marco Venturelli
Executive Creative Director	Steve O’Leary
Art Director	Cedric Moutaud
Art Director	Emmanuelle Bougueret
Copywriter	Jean-Christophe ROYER
Copywriter	Montassar Chlaika
Strategic Planner	Marion le Forsonney
Production Company	Prodigious Paris
Producer	Armelle Sudron
Production Company	Soup Films
Director	Matt Smukler
Director of Photography (DOP)	Albrecht Silberberger
Executive Producer	Ada Zuiderhoek
Executive Producer	Jana Salome Melzer
Editor	Yannick Giffard
Editor	Fred Baudet
Post Production	Prodigious Paris