Matt Smukler

Matt Smukler

Copywriter at Beast

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My Latest Work

Summary

Matt began his career as an art director and then moved to copywriting – working at some of the best advertising agencies in the U.S., including a five-year stint at Goodby Silverstein and Partners. His work for Nike, HP, Saturn and Milk received numerous awards, including One Show and CA.
Segueing into directing commercials was a natural next step, so he left the agency world to direct full time in 2003. Matt’s love of storytelling and intuitiveness about performance serve him well in the director’s chair. He recently helmed a humorous campaign for McDonalds for Leo Burnett. Matt has also directed comedic spots for Budweiser, Reebok, MTV, 20th Century Fox, AT&T and Absolut, to note a few.
Matt’s keen sense of observational humour is often attributed to the fact that he was raised by a psychiatrist father and a psychologist mother, a combination he doesn’t recommend.
His new short Hiccup is an outrageously funny tale of the morning after a party gone terribly wrong, it is currently hitting film festivals worldwide. 

People I worked with

Jonathan Elias
Music Composer
Elias Arts
Tami Reiker
Photographer
Tool of North America
Gayleen Sharon
Executive Producer
Villains
Carl Swan
Producer
Community Films
Edit at Joe’s
Editing Company
BooneOakley

Positions

Director

Soup Film

Director

BEAST Editorial
New York, United States
 BEAST Editorial

Director

Hello!
Hollywood, United States

Director

Beast
Chicago, United States
Beast

Director

Soup Films

Director

Soup Film GmbH
Berlin, Germany

Director

Community Films
Culver City, United States

Director

MOKOH Music GmbH

Other

Saatchi & Saatchi
New York, United States

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