Matt Smukler

Director at BBDO Berlin

Berlin, Germany

My Latest Work


Matt began his career as an art director and then moved to copywriting – working at some of the best advertising agencies in the U.S., including a five-year stint at Goodby Silverstein and Partners. His work for Nike, HP, Saturn and Milk received numerous awards, including One Show and CA.
Segueing into directing commercials was a natural next step, so he left the agency world to direct full time in 2003. Matt’s love of storytelling and intuitiveness about performance serve him well in the director’s chair. He recently helmed a humorous campaign for McDonalds for Leo Burnett. Matt has also directed comedic spots for Budweiser, Reebok, MTV, 20th Century Fox, AT&T and Absolut, to note a few.
Matt’s keen sense of observational humour is often attributed to the fact that he was raised by a psychiatrist father and a psychologist mother, a combination he doesn’t recommend.
His new short Hiccup is an outrageously funny tale of the morning after a party gone terribly wrong, it is currently hitting film festivals worldwide. 



BBDO Berlin
Berlin, Germany


BBDO Group Germany GmbH
Düsseldorf, Germany


FCB Chicago
Chicago, United States


DDB San Francisco
San Francisco, United States

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