| Title | Backpack (30 sec) |
| Agency | BBDO New York |
| Campaign | Clouds |
| Advertiser | General Electric Company |
| Brand | GE |
| Posted | January 2008 |
| Product | Electro-Cardiogram |
| Business Sector | Industrial Equipment & Machinery |
| Tagline | imagination at work |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | David Lubars |
| Creative Director | Bill Bruce |
| Creative Director | Don Schneider |
| Creative Director | Bern Hunter |
| Director | Traktor |
| Creative Director | Mike Bond |
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