Title | New Colors |
Agency | TBWA\PARIS |
Campaign | New Colors |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2023 / 3 |
Business Sector | Restaurants & Fast Food |
Story | A TV campaign featuring a little boy who thinks he's a magician and in his imagination transforms everything around him into another color : a dog, a building, a crosswalk, a car, a kiosk, before his mom does even more and changes the color of McDonald's fries for real. |
Philosophy | The opportunity to put color in the daily life of the French at this end of winter. |
Problem | McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors |
Media Type | Television |
Length | |
Soundtrack | Coming Thru |
Production Company | Partizan Paris |
Sound Production | \ELSE |
Advertising Manager | Xavier Royaux |
Advertising Manager | Anne LAINE |
Advertising Manager | Clémence de Raulin |
Advertising Manager | Guillaume Milesi |
Advertising Manager | Marie Olivier |
Account Management | Christophe Neyret |
Account Management | Margaux Wanin |
Account Management | Julia Montagu |
Account Management | Nina Fernandes |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Art Director | Sébastien Guinet |
Copywriter | Josselin Pacreau |
Associate Art Director | Julie Magnier |
Creative Producer | Guillaume Faurel |
Post Production | Elise Gamboa |
Production Company Producer | Khalid Tahhar |
Music Supervision | Ferdinand HUET |
Sound Director | Fabrice Pouvreau |
Art Buyer | Feriel Simon |
Photographer | Pol Kurucz |
Photographer | Early Morning |