| Title | Runner 321 (board) |
| Agency |
FCB Canada
|
| Campaign |
Runner 321
|
| Advertiser |
adidas
|
| Brand |
Adidas
|
| Date of First Broadcast/Publication |
2022 / 3
|
| Business Sector | Apparel, Fashion & Footwear
|
| Story | Sports fans idolize and identify with those who achieve the impossible. One of the most common symbols for inspiring the next generation of athletes is an iconic number. Michael Jordan’s 23, Lionel Messi’s 10, or Wayne Gretzky’s 99. Iconic numbers that represent perseverance, dedication, and the pinnacle of athletic success. |
| Philosophy | Iconic numbers have been revered as a symbol of the best athletes of all time. In reality, they’ve only represented athletes that fit within the confines of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve. Introducing Runner 321, the movement led by adidas that asks the world’s major marathons to reserve Bib 321 for a neurodivergent athlete who qualifies. The number 321 was specifically chosen because it represents Trisomy 21 for people with Down syndrome. |
| Media Type |
Case Study
|
| Post production Company |
School Editing
|
| Colour Facility |
Alter Ego
|
| VFX/Finishing Facility |
Alter Ego
|
| Account Supervisor |
Chris Flynn
|
| VP, Managing Director |
Tim Welsh
|
| Colourist |
Andrew Ross
|
| EVP, Global Creative Partner |
Danilo Boer
|
| Executive Creative Director |
Cuanan Cronwright
|
| Copywriter |
Cuanan Cronwright
|
| Executive Producer |
Sarah Brooks
|
| Chief Creative Officer |
Nancy Crimi-Lamanna
|
| VP, Integrated Production |
Stef Fabich
|
| Producer |
Sarah Michener
|
| Director of Broadcast Production |
Sarah Michener
|
| Creative Director |
Tomas Jacobi
|
| Executive Creative Director |
Leo Barbosa
|
| Art Director |
Leo Barbosa
|
| VP, General Manager Content |
Ian Buck
|
| VP, Content Development |
Yotam Dor
|
| Creative Director |
Daenen Bramberger
|
| Executive Creative Director |
Andrew MacPhee
|
| Chief Strategy Officer |
Shelley Brown
|
| Planner |
Shelley Brown
|
| Executive Producer |
Hannah Graham
|
| VP, Managing Director |
Ricky Jacobs
|
| On Line Artist |
Sebastian Boros
|
| Associate Creative Director |
Sara Radovanovich
|
| Head of Production |
Molly Young
|
| Associate Creative Director |
Sally Fung
|
| Producer |
Spencer Butt
|
| Strategist |
Audrey Zink
|
| Producer |
Kai Rizzuto
|
| Audio House |
Citizen Music
|
| VP Technology |
Luiz Costa
|
| Colour Assistant |
Ebi Agbeyegbe
|
| Asst Editor |
Fiona Alvarez
|
| Producer |
Lauren Dobbie
|
| On Line Assistant |
Nupur Desai
|
| Engineer |
Dylan Groff
|
| Director of Project Management |
Emily Mihalek
|
| UX/UI Tech Specialist |
Lara Goldsmith
|
| Editor |
Lynn Sheehy
|
| Composer Producer |
Nico Barry
|
| Audio House |
OSO Audio
|
| Production Company |
456 Studios
|
