Title | Euphoria |
Agency | Wunderman Thompson |
Campaign | Euphoria |
Advertiser | Unilever |
Brand | Lux |
Date of First Broadcast/Publication | 2022 / 5 |
Business Sector | Bath, Shower Gels |
Philosophy | Long-time creative partners LUX, Wunderman Thompson Singapore and Sweetshop have joined forcesonce again to launch a new campaign. The campaign was directed by Zhang Jing and stars Chinese actress Dilireba- LUX spokesperson in Greater China. Talking to the brave new breed of Chinese women, LUX has in recent years positioned their fine fragrance productsas a powerful booster and an embodiment of their bold, spirited personalities. Through the platform of #IamUnstoppable, LUX continues to fight sexist judgements which Chinese women are labeled with, encouragingwomen to express their beauty unapologetically. |
Media Type | Integrated Media/360 Activation |
Length | |
Advertising Manager | Severine Vauleon |
Advertising Manager | Swarnim Bharadwaj |
Advertising Manager | Sarah Chen |
Advertising Manager | Lillian Zhou |
Chief Creative Officer | Marco Versolato |
Creative Director | Ai-lin Tan |
Creative Director | Ricardo Tronquini |
Global Business Director | Hinoti Joshi |
Group Account Director | Len DeRosales |
Associate Account Director | Geru Gotico |
Agency Producer | Kevin Nguyen |
Production Company | Sweetshop |
Director | Jing Zhang |
Director of Photography (DOP) | Jiang Jin Wen |
Managing Director | Laura Geagea |
Executive Producer | Lilian Li |
Producer | Julie Chen |
Production Assistant | Touie Li |
Production Assistant | Lemon Zhu |
Line Producer | Wang Xin |
Production Assistant | Xiong Mao |
Assistant Director | Cao Zhichong |
Post Production | FLiP |
Offline Editor | Kuda Lam |
Post-production Producer | Bruce Lo |
Online Post House | Chameleon |
Online Post House | TQL Singapore |
3D senior supervisor | Colin Foo |
Online Editior | Luis Calvo Alonso |
Online Editior | Jessie Chang |
Online Producer | Gwen Ang |
Music | BigSync |
Music Composer | Kuek Kian Hong Kieran |
Audio Post Production | Neon |
Sound Producer | Michelle Tsao |
Audio Engineer | Matthew Koh |