Shawn King
VP, Executive Creative Director at Extreme Group
Halifax, Canada
TitleBBQ
Agency
Campaign PTSD
Advertiser Mental Health Foundation of Nova Scotia
Brand Mental Health Foundation of Nova Scotia
Date of First Broadcast/Publication 2018 / 2
Business Sector Public Safety, Health & Hygiene
Tagline PTSD isn't always born on a battlefield.
Story PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD.
Media Type Print
Copywriter
Creative Director
Art Director
Account Director

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