Title | Hockey Kid |
Agency | Arrivals + Departures |
Campaign | PTSD |
Advertiser | Mental Health Foundation of Nova Scotia |
Brand | Mental Health Foundation of Nova Scotia |
Date of First Broadcast/Publication | 2018 / 2 |
Business Sector | Public Safety, Health & Hygiene |
Tagline | PTSD isn't always born on a battlefield. |
Story | PTSD isn't just born on a battlefield, it can come from any trauma that an individual may experience in life. This campaign highlights that idea by using everyday people made to look like green army men in a hope to get people talking about the issue and raise awareness around mental health and those living with PTSD. |
Media Type | |
Copywriter | David Sullivan |
Creative Director | Shawn King |
Art Director | Jeffrey Simpson |
Account Director | Jennifer Sutherland |