Title | First Haircut |
Agency | frank about women |
Campaign | Ulta Pink Over |
Advertiser | ULTA Beauty |
Brand | ULTA Beauty |
Date of First Broadcast/Publication | 2015 / 10 |
Business Sector | Cosmetics, Beauty Products & Perfumes |
Story | For a breast cancer survivor, a first haircut is more than just a haircut. It’s a beautiful new beginning. Thank you, Tracy, for sharing your story, your words and your courage. You’ve inspired us to raise awareness for breast cancer research and help more women reach a new beginning.Pinkover your lips, lids and locks to show your support. Simply snap a picture in pink with #UltaPinkOver and Ulta Beauty will donate $1 to the Breast Cancer Research Foundation, up to $20,000. You’ll never forget this feeling. |
Media Type | Digital |
Length | |
More Information | http://www.ulta.com/donatewithakiss/ |
Production Company | The Original Chicken Boy |
Director | Mark Miks |
Editing Company | Beast |
Telecine | Company 3 |
Music | Asche and Spencer |
Audio Post | Ozone Music and Sound |
Chief Creative Officer | Mark Wenneker |
Executive Creative Director | Jason Black |
Copywriter | Tara Nelson |
Art Director | Chad Laughlin |
Executive Producer | Jeff Tannebring |
Director of Photography (DOP) | Mark Miks |
Agency Producer | Keith Rose |
Head of Production | Susanna Gates-Rose |
Account Director | Mandy Hubich |
Editor | Matt Glover |
Editing Company | BEAST Editorial |