Title | Target |
Title (original language) | Cible |
Agency | BETC Etoile Rouge |
Campaign | Autumn Winter Campaign 2008/2009: The Tally Weijl Miss |
Advertiser | Tally Weijl |
Brand | Tally Weijl |
Posted | August 2008 |
Business Sector | Clothing |
Story | This visual features the faithful Miss Tally as an ultra-fashion circus. Her skills of dexterity are put to the test as pink plastic knives are thrown at their target for girly display of daring attitude. |
Story (original language) | Ce visuel montre une Miss dun cirque ultra fashion. Son habileté et sa dextérité sont mises à lépreuve avec un jeu de lancer de couteaux en plastique rose. |
Philosophy | The campaign is based on two visuals, both depicting playful enjoyment and a mischievous attitude that invite us to play along with Miss Tally in a very pulp fiction way. The sexiness exuded by her poses is a light-hearted and fanciful approach to being sexy playful above all else! |
Philosophy (original language) | Cette campagne se compose de deux visuels, les deux forts dune attitude joueuse qui nous invitent à participer au jeu auquel se prête la Miss Tally. Lattitude sexy qui définit ses postures est une attitude de légèreté et de fantaisie Un jeu avant tout ! |
Media Type | Poster |
Market | Lebanon, United Arab Emirates, Belarus, Czech Republic, Hungary, Lithuania, Poland, Russia, Slovakia, Ukraine, Serbia, Montenegro, Austria, France, Germany, Ireland, Netherlands, Switzerland, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, Greece, Italy, Macedonia, Malta, Portugal, Slovenia, Turkey |
Advertising Manager | Tally Elfassi |
Advertising Manager | Beat Gruering |
Advertising Manager | Michele Haag |
Creative Director | Safia Bouyahia |
Copywriter | Caroline Cornu |
Art Director | Anne Vautier |
Actor / Celebrity | Julie Ordon |
Photographer | Bruno Dayan |
Art Buyer | Jean‐Luc Chirio |
Art Buyer | Dominique Mornet |