FIDH - "An invitation to Piquià de Baixo"

BABEL

BABEL Paris, France

2133

Title	An invitation to Piquià de Baixo
Agency	BABEL
Campaign	An invitation to Piquià de Baixo
Advertiser	FIDH
Brand	FIDH
Posted	December 2020
Business Sector	Human Rights
Story	Piquià de Baixo is a brazilian town, living for over three decades surrounded by the mining industry, that dramatically pollutes the environment and the lives of thepeople. But nothing has been done to help so far, as if everything was alright.So the town decided to send "An invitation to Piquià de Baixo" to celebrate the 30th anniversary of Grupo Ferroeste, one of the owners of the factories. For this special occasion, all the leaders responsible of this situation was invited to share a table and a very unique meal. As if everything was alright…Launched on digital, along with targeted tagging, the film was asking the internauts to to share the invitation, and sign the petition, hoping that finally, things will change in Piquia.
Media Type	Web Film
Creative Director	Jean-Laurent Py
Art Director	Julian Brice
Copywriter	Benjamin Coché
Account Management	Stacie Elien
Account Management	Laura Delbourgo
Agency Producer	Oriana Berzig
Production Company	Gang Life
Producer	Grimblat Dimitri
Director	Laurent Follea