| Title | Let's Not Be Blunt |
| Agency | AMV BBDO |
| Campaign | Let's Not Be Blunt |
| Advertiser | National Lottery |
| Brand | The National Lottery |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Lottery & Gambling |
| Story | Singer James Blunt has a dream. If he wins the UK National Lottery, he'll see to it that people are reminded "you're beautiful" - in the words of his saccharine pop hit - every single time they look in the mirror. As James describes his plan, we see that reactions to the idea are mixed, to say the least. People of Britain, please play the lotto. Then Blunt stands less chance of winning. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Biscuit Filmworks UK |
| Holding Company | Omnicom Group |
| Director | Jeff Low |
| Managing Director | Shawn Lacy |
| Executive Producer | Orlando Wood |
| Executive Producer | Holly Vega |
| Executive Creative Director | Alex |
| Executive Creative Director | Adrian |
| Art Director | Michael Jones |
| Copywriter | Charlotte Adjoran |
| Agency Producer | Miles Nathan |
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