Coinsquare - "Do Digital Currency Right"

The Garden

The Garden Toronto, Canada

4711

Brand: Coinsquare
Country: Canada

Advertiser: Coinsquare

Title	Do Digital Currency Right
Agency	The Garden
Campaign	Do Digital Currency Right
Advertiser	Coinsquare
Brand	Coinsquare
Date of First Broadcast/Publication	2018 / 4
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	A series of shady Internet figures are out to fleece unsuspecting victims in a humorous and visually appealing new spot promoting the digital currency trading platform Coinsquare. Directed by The Perlorian Brothers, the 30-second spot from Toronto-based creative agency The Garden imagines the world of digital currency trading as a seedy speakeasy. Viewers are led into a dimly lit space populated by a cast of online ne’er do-wells, including Nigerian princes and hoodie-clad hackers using voice disguisers – all of whom claim they can help novice digital currency investors. The spot concludes by recommending Coinsquare, accompanied by a super that reads “Invest with pros. Not cons.” There are more than 1,300 digital currencies worldwide, but growing interest in the space has led to consumer confusion about how it works and how to differentiate between legitimate and respected traders and scammers. Established in 2015, Coinsquare is one of Canada’s largest digital currency trading platforms, with more than 100,000 customers and one of the world’s most secure trading platforms. Earlier this year, the company announced that it had closed a $30 million funding round led by Canaccord Genuity Corp that will be used to fuel a global growth plan and diversification strategy aimed at making the platform more responsive to the needs of mainstream customers. The campaign from The Garden is among the first by a digital currency trading platform to target mainstream investors.
Media Type	Television
Length	30 seconds
Edit Company	Rooster Post Production
Transfer Assistant	Alter Ego
Creative Director	Shane Ogilvie
Copywriter	Lindsay Eady
Copywriter	Jason Perdue
Copywriter	Kaidy Won
Art Director	Rosalinda Graziano
Art Director	Paul Riss
Strategist	Sarah Phillips
Producer	Jen Mete
Project Manager	Jessica Lax
Production Company	Soft Citizen
Executive Producer	Eva Preger
Director	The Perlorian Brothers
Director of Photography (DOP)	Pawel Pogorzelski
Line Producer	Andrew Sulliman
Production Designer	Jay Pooley
Editor	Michelle Czukar
Online Editor	The Vanity
Online Artist	Naveen Srivastava
Music Company	Pirate Group
Sound Engineer	Kyle Anderson
Director Music and Brands	Chris Tait
Colourist	Eric Whip