Université de Montréal - "Université de Montréal “An icon for the world”"

Cossette

Cossette Toronto, Canada

1997

Brand: Université de Montréal
Country: Canada

Advertiser: Université de Montréal

Title	Université de Montréal “An icon for the world”
Agency	Cossette
Campaign	Université de Montréal “An icon for the world”
Advertiser	Université de Montréal
Brand	Université de Montréal
Date of First Broadcast/Publication	2021 / 9
Business Sector	Designer Clothing
Story	Developed by Cossette, this awareness campaign aims to bolster the university’s efforts to recruit high school seniors and CEGEP students. The creative approach stems from the idea that most people nowadays hope to leave their mark on the world—young people in particular want to contribute in a positive way to something bigger than themselves, which is in keeping with Université de Montréal’s positioning. The institution sees itself as a citizen of the world and an agent of change through its daily contributions to the development and well-being of our society—and of the world.
Media Type	Web Film
Length	60 seconds
Advertising Manager	Hélène Mitchell
Advertising Manager	Léa Portugais-Poirier
Strategist	Maryse Sauvé
Chief Creative Officer	Louis-Philippe Tremblay
Vice President (VP)	Anne-Claude Chénier
Vice President (VP)	Jean-Hugo Filion
Creative Director	Mélanie Delisle
Creative Director	Maxime Jenniss
Art Director	Jessica Fecteau
Art Director	Camille Lévesque
Designer	Camille Lévesque
Copywriter	Alex Lachapelle
Copywriter	Raphaël Côté
Production Company	Colossale
Director	Sébastien Duguay
Executive Producer	Alex Auray
Production Company Producer	Sise Drummond
Director of Photography (DOP)	Sébastien Duguay
Assistant Director	Isabelle Brutus
Photographer	Gaëlle Leroyer
Production Art Director	Mélanie Truchon
Wardrobe / Stylist	Olivia LeBlanc
Editor	Xavier Lévesque
Colorization	Simon Boissonneaux
Post Production	ChopChop
ORIGINAL MUSIC	Cult Nation
Sound	Cult Nation