| Title | Keglevich - Obituary |
| Agency | McCann Tel Aviv |
| Campaign | Keglevich - Obituary |
| Advertiser | Tempo |
| Brand | Keglevich |
| Posted | October 2008 |
| Business Sector | Spirits, Fortified Wines |
| Story | Taking a different twist on drunk driving awareness, the agency created an ad for a alcoholic beverage company in an innovative way. Armed with only a 15-inch newspaper obituary ad, with nothing but a tagline, the message was clear. Drive drunk and that spot could be yours! Websites in Israel were flooded with hits. In 2008, the effort won a Golden Drum award for Printmedia. |
| Media Type | Case Study |
| Length | |
| Creative Director | Ido Ben-Dor |
| Art Director | Mel Caspi |
| Art Director | Moshe Sykevich |
| Copywriter | Elad Gabison |