| Title | Swoosh |
| Campaign | Swoosh |
| Advertiser | Sports Illustrated |
| Brand | Sports Illustrated |
| Date of First Broadcast/Publication | 2022 / 8 |
| Business Sector | Newspapers, Magazines, Books |
| Story | What is behind the fascination with basketball? This ad picks up on a phenomenon only known by both basketball fans and players: that particular and smooth sound we can hear when the ball scores a hit and skillfully doesn't touch the ring, in this case, used as a soothing and hypnotic way to talk about the latest Basketball issue of Sports Illustrated. |
| Media Type | Pre-Roll |
| Length | |
| Market | Germany |
| Executive Creative Director | Fernando Barbella |
| Art Director | Raphaela Putz |
| Social Media Manager | Raphaela Wise |
| Video Editor | Tibor Salzburger |
| Sound Design Company | La Pirada |
| Approval Client | Myriam Karsch |
| Approval Client | Florian Boitin |
| Approval Client | Elisabeth Schmidt |
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