Fernando Barbella
Executive Creative Director at FRASER
Berlin, Germany
TitlePaper Ball
Campaign Paper Ball
Advertiser Sports Illustrated
Brand Sports Illustrated
Date of First Broadcast/Publication 2022 / 9
Business Sector Newspapers, Magazines, Books
Story You can be 100% analog yet 100% interactive. To prove this, we created this print ad to promote the latest Basketball edition of Sports Illustrated in Germany, inviting readers to engage with the ad and enjoy a basketball experience by themselves.
Media Type Magazine
Executive Creative Director
Art Director
Social Media Manager
Approval Client
Approval Client
Approval Client

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