| Title | Three Lionesses |
| Agency | Grey London |
| Campaign | Three Lionesses |
| Advertiser | Suntory |
| Brand | Lucozade |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Soft Drinks, Tonics |
| Philosophy | England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. The iconic sports drink is also offering women to try football by giving away 90,000 minutes of free pitch time nationwide through Powerleague and Goals football centres. Names included in the original ‘Three Lions’ such as Gary Lineker, Nobby Stiles and Bobby Moore have been replaced by Lionesses Steph Houghton OBE, Jordan Nobbs (Nobbsy) and Jade Moore in an effort to make the women as much household names as their male counterparts. Special permission has been granted by Baddiel and Skinner to rerecord the 1996 original, which is being used as the soundtrack to Lucozade Sport’s new advert that tells the story of women footballers overcoming prejudices to make it to the international stage. The fresh-look lyrics feature the lines “Same pride. Same meaning…Never stopped us dreaming” and “we still see that tackle by Moore, And when Nikita scored, Stephy’s belting the ball, And Nobbsy dancing” in support of the team. |
| Media Type | Digital |
| Length | |
| Head of Marketing | Claire Keaveny |
| Senior Brand Manager | Liam Angel |
| Brand Manager | Georgie Crook |
| Strategic Partnerships Lead | Matt Riches |
| Creative Director | Sam Daly |
| Creative Director | Rob Greaves |
| Copywriter | Matt Tassell |
| Art Director | Marc Owens |
| Agency Producer | Thea Evely |
| Agency Producer | Talou Sabbah |
| Managing Partner | Agi Varanyi |
| Managing Partner | Ross Farquhar |
| Account Director | Max Arkell |
| Account Manager | Becky Devereux-Pile |
| Strategic Planner | Antonia Tam |
| Director | Jack Driscoll |