K’s Galleries – a Vilko Project - "What if a Girl during the Holocaust had Instagram?"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

4692

Title	What if a Girl during the Holocaust had Instagram?
Agency	Leo Burnett Israel
Campaign	Following Eva
Advertiser	K’s Galleries – a Vilko Project
Brand	K’s Galleries – a Vilko Project
Posted	April 2019
Business Sector	Others
Story	How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium. Meet @eva.stories – a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose.
Media Type	Outdoor/Out of Home
Chief Executive Officer (CEO)	Adam Polachek
Chief Client Officer	Idit Zukerman
Creative Team	Oren Ben Naim
Creative Team	Meital Miller
VP Creative	Ami Alush
Studio Manager	Sagi Valenstain
Account Supervisor	Orian Liber
Account Manager	Reut Frid
Advertising Agency	Leo Burnett Israel