Samsung Israel - "Do What You Can't"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

16428

Brand: Samsung Israel
Country: Israel

Advertiser: Samsung

Title	Do What You Can't
Agency	Leo Burnett Israel
Campaign	Do What You Can't
Advertiser	Samsung
Brand	Samsung Israel
Date of First Broadcast/Publication	2019 / 7
Business Sector	Consumer Electronics & Audio-Visual
Story	The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a skeptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’. As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.
Media Type	Digital
Length	60 seconds
Chief Executive Officer (CEO)	Adam Polachek
Chief Creative Officer	Ami Alush
Chief Account Officer	Idit Zukerman
Art Director	Meital Miller
Creative Team	Elad Gaizler
Creative Team	Oren Ben Naim
Creative Team	Harel Livne
Agency Producer	Simi Ben-Zikri
Account Supervisor	Orian Liber
Account Executive	Reut Fried
Director	Tal Zagreba
Cast	Eran Avivi
Cast	Beza Nababa
Cast	Romy Barnea
Cast	Katya Krasner
Production Company	Omri Paz Productions
Producer	Omri Paz
Producer	Ravit Aviv
Producer	Ophir Sorriso Tal
Assistant Director	Amir Melamed
Director of Photography (DOP)	Lael Utnik
Art Director	Racheli Levin
Stylist	Deborah Ohana
Make-Up Artist	Dorit Cohen
Gaffer	Irmi Kwiat
Grip	Golan Kwiat
Editor	Shahar Beeri
Casting	Ana Fainstein
Location	Idan Bardach
Post Production	Dima Lydkhov
Music Company / Composer	Monster Music
Music Composer	Roy Shen Zoo
Music Composer	Paula Valstein
MUSIC Artist	Česká Philharmonic
Sound Designer	Sidney Toledano
Storyboard	Robert Moreno Meikins
Head of Marketing	Ronen Salem
Marketing Manager	Gil Bar-Zvi
Marketing Manager	Ornit Bauer
Digital Marketing Manager	Yarden Sidi
Marketing Manager Corporate Affairs	Mia Segal
Marketing Analyst	Daniela Lahav