| Title | Both Sides |
| Agency | Wunderman Thompson UK |
| Campaign | Both Sides |
| Advertiser | HSBC |
| Brand | HSBC |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Launched across 12 UK cities and selected London boroughs, ‘Both sides' celebrated the international influences on British culture, from R&B’s influence on grime music to the obvious French inspiration behind Oasis’ anthem Champagne Supernova. Each advert highlighting that thanks to the mutual exchange of ideas, culture and innovations the United Kingdom will always thrive when it is 'part of something far, far bigger', in spite of the ever-impending Brexit deadlines. |
| Media Type | |
| Executive Producer | Lucas Peon |
| Creative Director | Mike Watson |
| Creative Team | Jaspar McIver |
| Creative Team | Zebedee Devey |
| Creative Team | Daisy Bard |
| Creative Team | Orla O’Connor |
| Creative Team | Hannah Row |
| Creative Team | Zara Drake |
| Creative Team | Craig Hunt |
| Creative Team | James Humphries |
| Creative Director | Mike Watson |
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