| Title | Answer the Call |
| Agency | adam&eveNYC |
| Campaign | Answer the Call |
| Advertiser | 2K Publishing |
| Brand | NBA 2K23 |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Video Games/Consoles |
| Story | In an anthemic :60 hero launch spot, cover athlete and Phoenix Suns star Devin Booker and American rapper Jack Harlow, who also narrates the film, can be seen flipping the usual script and showing utmost respect for the greatness of seemingly ordinary 2K players. The outpouring of admiration for members of the public from two of the world’s most renowned superstars, works to spotlight the true greatness that lies in us all. |
| Media Type | Television |
| Length | |
| Soundtrack | Hypnotize |
| Special Effects / VFX | The Mill New York |
| Chief Marketing Officer (CMO) | Melissa Bell |
| Advertising Manager | Sami Thessman |
| Advertising Manager | Sophia Formoso |
| Advertising Manager | Benji Han |
| Advertising Manager | Kate Mazzeo |
| Chief Creative Officer | Richard Brim |
| Executive Creative Director | David Brown |
| Executive Creative Director | Daniel Bonder |
| Creative Director | Frederick Nduna |
| Creative Director | Joel Francke |
| Copywriter | Gabe Santana |
| Art Director | Willow Ennen |
| Managing Director | James Rowe |
| Senior Producer | Jonny Weiss |
| Production Coordinator | Victoria Glass |
| Account Director | Andy Chang |
| Account Manager | Dimandja Utshudi |
| Project Manager | Rikki Greenspan |
| Production Company | Serial Pictures |
| Director | Bradford Young |
| Director of Photography (DOP) | Shawn Peters |
| Founder | Violaine Etienne |
| Executive Producer | Violaine Etienne |
| Production Company Producer | James Graves |
| Assistant Director | Kenny Taylor |
| Production Designer | Akin McKenzie |
| Wardrobe Stylist | Tiffany Hasbourne |
| Editing Company | Cabin Edit |
| Editor | Robert Lopuski |
| Assistant Editor | Esfandiar Bardon-Rafizadeh |
| Managing Partner | Maggie Meade |
| Executive Producer | Adam Becht |
| Post Production | Sari Resnick |
| Production Creative Director | James Mulholland |
| Lead VFX | Tom McCullough |
| Flame Artist | Tom McCullough |
| Flame Artist | Luke Bedillion |
| Flame Artist | John Yu |
| Flame Artist | Taylor Feld |
| Flame Artist | Alex Postelnicu |
| CG Supervisor | Justin Kurtz |
| CG Supervisor | Roberto Maki |
| Executive Producer | Clairellen Wallin |
| Production Company Producer | Greg Behrens |
| Associate Producer | Chloe Gauthier |
| Actor / Celebrity | Devin Booker |
| Actor / Celebrity | Jack Harlow |
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